The most accurate content for every customer
At Unilin's showroom in Wielsbeke, you can discover everything about floor covering.
At Unilin's showroom in Wielsbeke, you can discover everything about floor covering. The company used to recreate various interiors in the room to present their wooden floors and laminates. The reason? So that the visitor could immediately see how that one floor would look in a certain environment.
Great idea, although there was a lot involved. The interior changed just as often as the trends, the range never remained completely the same and the company could not present each product in the showroom. In other words, it took up a lot of time and yet they were not able to show the customer precisely what they were looking for.
That' s why they decided that it was time for a new approach. More specifically, for digitalisation. The showroom got an upgrade: both screens and tablets were provided. Thanks to the Xperify software, Unilin can now call up a completely different interior with just one click.
In addition, they can adjust the content to the type of visitor. For example, they offer both the Pergo and Quickstep brands: two different brands with a specific brand identity and different products. Thanks to Xperify, Unilin can switch between the two very easily.
Conclusion: they can help each customer in a more tailored way and work more efficiently themselves.